Jotun names “Soulful Spaces” its 2026 global colour trend
The Norwegian group's 2026 palette centres on Soulful Spaces, with Lady Nordic Breeze named among the lead colours.
Jotun has named Soulful Spaces as its global colour trend for 2026, with Lady Nordic Breeze identified among the lead colours, according to the company’s newsroom.
Jotun is one of the few manufacturers whose trend programme is genuinely global in reach, with significant market share in the Gulf, in South-East Asia and in the Nordics. A palette released with that coverage is more than a marketing exercise: it defines what is available on shelves across several very different markets.
A Nordic-led palette typically means light, desaturated tones chosen for low winter sun. Applied in a Gulf market with intense direct light, the same colours read very differently — which is why manufacturers with that geographic spread publish regional variations.
Why this matters
For contractors working across regions, the practical question is whether a named trend colour is available in the same formulation everywhere. VOC limits, titanium dioxide supply and local taste all affect what actually reaches the shelf.
What remains unconfirmed
- Whether the palette is identical across all Jotun markets.
- Which finishes Lady Nordic Breeze is offered in.
- Whether the trend is backed by sales data.
Source & editorial note
- Source
- Jotun (Newsroom)
- Source reliability
- Medium-high
- Last reviewed
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