PPG names “Secret Safari” its 2026 global colour trend
The US coatings group's 2026 trend programme is built around a warm neutral called Secret Safari, framed as "Parallel Perspectives".
PPG has named Secret Safari as its global colour trend for 2026, presenting the programme under the theme “Parallel Perspectives”, according to the company’s newsroom.
PPG’s annual trend work originates in the automotive sector, where colour cycles are set years in advance, and is then extended into architectural and industrial markets. That direction of travel is worth noting: a colour chosen for a car programme appears on walls several seasons later.
The theme name is a marketing construct. The signal is the colour itself — a warm, earth-derived neutral, consistent with what other manufacturers have put forward for the same year.
Why this matters
Automotive colour programmes are locked in earlier than architectural ones, which makes them a leading indicator. Specifiers who want to know where interior palettes will sit in two years can read the automotive announcements now.
What remains unconfirmed
- Whether the architectural palette matches the automotive colour exactly.
- Which finishes and sheens the colour will be offered in.
- Whether the same colour leads in Europe and in Asia.
Source & editorial note
- Source
- PPG Industries (Newsroom)
- Source reliability
- Medium-high
- Last reviewed
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